+61 490 036 262 pspratt@gmail.com
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Digital Transformation Professional

Prudence Spratt


I am a thought leader with a proven track record gained over the last 15 years within the technology and digital sectors, defining and implementing strategies, managing people and large-scale projects.

I have experience in digital product and platform development through to strategic consulting on digital projects, gained in the UK, South Africa, and Australia.

My experience and knowledge have been gained through my corporate career, formal education, and the school of life.

I have experience communicating with individuals at all levels of the organisation and I adapt well to change.

My Experience




Definition of the transformation strategy to streamline the customers experience through the different channels and touchpoints, enabling digital communications and self-service.

Activities Include:

Develop the strategic roadmap for new digital customer capabilities:

  • Collate business needs to understand the requirements based on customer and business needs
  • Oversee research process
  • Understanding market capabilities and best practice
  • Recommend the nature and scope of future capability build
  • Prioritise and deliver capabilities iteratively to meet customer needs
  • Bridge business goals, user needs and technology capabilities to deliver customer outcomes

Deliver new customer capabilities for the business:

  • Define requirements by building lean canvases
  • Bring new capabilities to market by working with the technical delivery teams and product owners in the business to bring new capabilities to market, including the preparation of business cases, timelines and launch plans
  • Continue to refine and optimise to ensure the capability is improved and optimised
  • Play the role of Business Owner giving guidance and sign-off to delivery teams as delivery roles out

Work with the business to ensure that capability is used:

  • Work with the business, including marketing, product, and operations to ensure that the new capabilities are used by the business and our customers in the appropriate manner

Product Manager for fintech software development teams across Australia and Manilla, focused on improving the experience of existing products and building new innovative products. Activities Include:

  • Define eCommerce integration strategy for our payment solutions by analysing the customer need, market research and data analysis
  • Define product specification for new financial products to go into development
  • Determine the entry price point with finance based on market research data, reviewing production and sales costs and anticipating volume
  • Formulate the go to market strategy with marketing
  • Project Manage the development of new products across developers, operations and sales and
  • Ensure legal compliance and regulations are met for new products
  • Continuously enhance current products, throughout product lifecycle to remain on the bleeding edge of financial regulation
  • Drive innovation across the business through new product adoption
  • Manage third-party relationships with integrators, resellers and technology customers
  • Communicate product strategy with the C suite and other stakeholders


I oversee all business activities as the founder and Managing Director including:

Digital Transformation Manager – Defined strategies for clients to migrate their organisation to digital

  • Compiled digital product development roadmaps and go-to-market strategies for my clients.
  • Digital Strategy Implementation – Implement the defined strategy for the business, develop partner relationships within the digital industry, and collaborate with clients and suppliers to deliver on my client’s overall objectives.
  • Technical Management – Review and select cloud solutions that are the best fit and brief in product business requirements specification for development. Ensure all development test cases are executed and signed off.
  • Change Management – Ensuring my client’s business processes were clearly defined and the skills of the team are inline to support the digital product set.

Project/Program Management – Managing client expectations as to project deliverables and timelines. Managing deployment and handover to support

  • Stakeholder Management – Ensured my clients understood the different technical aspects of the projects and the impact of the decisions I was recommending they take.
  • Marketing – Defined and implemented digital marketing strategies for clients.
  • Agile DevOps – Running Stand-up’s/SCRUMs, define User Stories, Sprint Planning and Retrospectives.

Product Management – Defined new product development strategies for multiple client projects

  • Compiled digital product development roadmaps and go-to-market strategies for my clients.
  • Customer Experience – Approved digital user experience for web and mobile. Use the analytics from A/B split testing to consistently improve the experience and optimise click-through path.
  • Research – Identified the target market for products offered for sale and defined their persona, used competitor analysis to size the population of the market.
  • Data Analytics – Analysed client data and analytics to test and iterate the implementation of different approaches to conversion until the desired user adoption and channel engagement is reached.
  • Conversion Optimisation – Consistently increased conversions on client sites and optimised sales turnover.

Other Business Activities:

  • Sales – Managed pipeline and converted all sales for the business.
  • People Management – Manage the day-to-day deliverables and mentor my team in their digital careers.
  • Legal – Managed client and supplier contracts and any legal issues.

Product Manager: Consumer Division – 6-month contract

  • Compiled digital product strategy to repackage and monetise products online.
  • Conceptualised and build consumer brand.
  • Analysed the target market and digital marketing effort towards identified segment.
  • Defined high-level product development roadmap and go to market strategy.
  • Defined digital user experience for web and mobile.
  • Documented product business requirements specification for technical development.

Project Manager: Proof of Concept Projects

  • Managed client expectations as to project deliverables, timelines and status.
  • Managed the installation of onsite application deployment and production testing.
  • Co-ordinated onsite focus group testing to generate required data to sign off on POC.
  • Conducted quality reviews for project deliverables and obtaining client sign off.

Product Manager: Vodacom Online Programme

  • Compiled a digital strategy for the current and future growth of online products and services.
  • Compiled e-commerce, e-care and m-commerce proposition plans.
  • Developed and launch new products aligning to the digital strategic roadmap.
  • Analysed the target market and digital marketing effort towards identified segment.
  • Introduced new distribution channels for Vodacom’s digital and physical goods and services.
  • Launched new products and services to the customer base.
  • Consolidated products and services to generate efficiencies and avoid duplications.
  • Prepared product management reports analysing the product performance.
  • Managed a team of product specialists and contract outputs with relevant team members to ensure the objectives are met.

Other activities:

  • Monitored outputs of staff to ensure that targets are achieved.
  • Compiled penetration plans for a specific product set.

Program Manager: Responsible for the successful running of operational projects within the European EBC

  • Project managed the build of a European DMS content library.
  • Defined and documenting the content control and classification process for content upload into the DMS library.
  • Project Managed the EBC DMS infrastructure upgrade and expansion to align with Cisco global corporate messaging and DMS BU requirements.
  • Enhanced the EBC DMS platform to showcase supported Cisco ecosystem partners products and services.

Program Manager: Responsible for the successful implementation of the Global VPN Business Case

  • Managed the Program while adhering to Prince 2 Project Management methodology.
  • Performed due diligence on a live customer and managing the redesign as a Proof of Concept for the adoption of the business case.
  • Defined and documented the process interlock between the DD and IS organisations for the end to end business value chain.

Other activities:

  • Compiled an Operations Manual of the Global VPN Provisioning Process and the IS/DD Value Proposition.
  • Conducted regular quality reviews for the major products of the program identified in the product-based planning stage.

Business Analyst: Responsible for a new CRM system for Operations (Siebel 7.8.)

  • Performed the requirements gathering and documented the BRS/BRD.
  • Documented the UML diagrams and functional specifications for the order management module.
  • Tested and signed off on UAT for operations.
  • Assisted with the rollout and continuous functionality improvement of the CRM.
  • Documented the organisations release management policy and obtaining an ITIL rating of 4 in the independent ITIL audit.

Installations Project Team Leader (September 2006 – January 2007): Supervisor for a team of 18 people.

    • Managed workload between the team members and running daily reports for KPI management.
    • Was the first point of escalation for operational or client issues.
    • Sat in on all HR issues with the team members.
    • Continued to Project Manage my existing client base including the duties below.

Installations Project Manager (June 2006 – Aug 2006): Project managing a client’s rollout.

    • Liaised with third party suppliers and providing regular status updates to the client as per the project communication plan.
    • Ensured all updates to the CMDB for each product occur in alignment with the organisation’s release and change management policy.
    • Conducted quality reviews for project deliverables and obtaining client sign off.
    • Assisted with troubleshooting errors and updating the lessons learnt knowledge base for future installations.

My Skills


My skillset has been built up over the last 15 years through a diverse corporate career and running my own business.

I have run large scale digital transformation projects to building video channel streaming and eLearning apps.

I have managed teams of up to 18 people while being responsible for the digital P&L.

I have extensive experience in project manageing agile teams thorugh to launching new digital products into the market.

  • Digital Transformation
  • Project Management
  • Digital Strategy Consulting
  • Product Management
  • Agile DevOps
  • eCommerce

Digital Transformation

  • Customer Centric Strategy Building
  • Agile Software Development
  • Change Management
  • Business Relationship Management
  • Cloud Computing

Product Management

  • Market Research

  • Concept and Product Definition

  • Go to Market Plan

  • Define Support Processes

  • Building New Digital Sales Channels

Project Management

  • PRINCE 2

  • PMP Methodology

  • Agile Project Management

  • Budget Control

  • Risk and Decision Logs

Agile DevOps

  • SCRUM methodology

  • User Stories and Backlog Grooming

  • Acceptance Criterion

  • Sprint and Velocity Planning

  • Managing Dev, Staging, Pre-Prod and Prod Environments

Business Development

  • Definition and Execution of Business Strategy

  • Business Development and Partnerships

  • Effective People Management

  • Cash Flow and Finance Management


  • Payment Gateways; Credit Card, iEFT, PayPal
  • B:B and B:C solution implementations 
  • Human-Centered Design (UX)
  • CMSs: WooCommerce, Magento, Big Commerce etc.

Business Data

  • Data Strategy
  • Data Modelling and Mapping
  • Common Data Model Build
  • Identification of CDEs
  • Azure and AWS Serverless

Business Analysis

  • Document As-Is processes
  • BPI / Business Process Re-Engineering
  • Business Development and Partnerships
  • Business Requirements Documentation

Software Products

  • Atlassian Suite: Trello, JIRA, Confluence, and Support Desk
  • Automattic: WordPress and JetPack
  • Google: GSuite, Ads, Analytics, Merchant Center


GIBS Business School (Gordon Institute of Business Science)

Master of Business Administration (MBA)

Strategy and Technology

Class Representative of Student Body 2011 and 2012.
Global Elective: USA West Coast – Seattle, San Francisco and Palo Alto.



Stellenbosch University/Universiteit Stellenbosch

Quirk eMarketing

Digital Communication and Media/Multimedia



APMG International

Prince 2 Foundation and Practitioner

Candidate No: P2R/308043


Dimenstion Data University

Management Development Program (MDP)



IT Information Library Foundation Certificate (ITIL)


University of the Witwatersrand


Information Systems, Accounting


I’ve Worked With


  • Class representative for the 2011/2012 GIBS student body of over 200 MBA students
  • Team Leader of a team of 18 people nationally (South Africa) at Internet Solutions




Get In Touch

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+61 490 036 262